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AbstractIn contrast to the assumptions of linguistic research on face-to-face interaction, CMC studies have shown that self-promotion is acceptable and even desired in certain online contexts. However, investigations of self-praise online repeatedly refer to the specific features of internet environment or internet communities that cause a temporary suspension of the constraint against self-praise. The constraint itself is treated as somewhat of an axiom. The assumption is, therefore, that the speech act of self-praise is face-threatening and disruptive and can only occur when certain conditions prevail, for example, when a disclaimer #humblebrag is provided. In the present study, I look at self-praise in private WhatsApp chats. Until now, self-praise has been investigated in broadcasting contexts of Twitter and Instagram. On the basis of the existing description of these naturally occurring episodes of self-praise, a retrieval strategy is developed to identify self-praise in a corpus through queries for collocations of lexical markers. An analysis of the episodes of self-praise retrieved from the WhatsApp corpus and some preliminary results from the corpus of spoken American English support the tentative hypothesis that self-praise is an unmarked speech behaviour that is a part of an everyday speech act repertoire. The existing claim about its special status could be explained through a combination of intuitive assumptions carried over from the influential studies of the pre-corpus era, and the retrieval methods that targeted the modified self-praise.

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Acknowledgements -- 1 Introduction -- 1.1 Introduction -- 1.2 Pick-Up Artists: Who Are They? -- 1.3 Why Study Pick-Up Artists? -- 1.4 Can Words Seduce? -- 1.5 Which Tools to Use? -- 1.6 Why Discourse Analysis? -- 1.7 Overview of the Book -- 2 Pick-Up Artists and the Seduction Industry -- 2.1 Introduction -- 2.2 Rise and Fall of the Pick-Up Artist -- 2.3 Speed Seduction: Industry or Community? -- 2.4 PUA Genres -- 2.5 Conclusion -- 3 Lexical Aspects of Pick-Up Artist Discourse -- 3.1 Introduction -- 3.2 Data and Methodology -- 3.3 Making It Look Like Science: Pseudo-Scientific Vocabulary -- 3.4 Lexical Markers of Pick-Up Belonging: Keyword Analysis -- 3.5 Where Does It Come From: Pick-Up Word-Formation -- 3.6 The Numbers Game: Quantification in Pick-Up Discourse -- 3.7 Hashtags for Friends: Technological Affordances for Affiliation -- 3.8 Conclusion -- 4 The Pragmatics of Pick-Up Artist Interactions -- 4.1 Introduction -- 4.2 Data and Methodology -- 4.3 Invoking Expectations Through Frames -- 4.4 Never a Fail, Always a Success -- 4.5 Confidence Building Through Self-Praise -- 4.6 Conclusion -- 5 Conversations in the Field -- 5.1 Introduction -- 5.2 Data and Methodology -- 5.3 Power Imbalance in Seduction Encounters -- 5.4 Macro-Analysis of Pick-Up Artists' Seduction Techniques -- 5.5 Conclusion -- 6 Teaching and Selling Seduction -- 6.1 Introduction -- 6.2 Data and Methodology -- 6.3 The Instructional Nature of the Videos -- 6.4 Becoming and Being a PUA Guru -- 6.5 Comparing PUA-Lecture and PUA-How-To: Guru Evolution -- 6.6 Conclusion -- 7 Conclusion -- 7.1 Pick-Up Artists: A Language-Based View -- 7.2 Seduction as Persuasive Talk -- 7.3 Is It Just Words? -- 7.4 Concluding Remarks -- Appendix A: Transcription Conventions.

Intro -- Corpus Approaches to Social Media -- Editorial page -- Title page -- Copyright page -- Table of contents -- Introduction. The expanding landscape of corpus-based studies of social media language -- 1. Social media as a data source -- 2. Structure and scope of this volume -- 3. Outlook -- References -- Part I. Using corpus methods to investigate communities on social media -- Chapter 1. Towards a digital sociolinguistics: Communities of practice on reddit -- 1. Introduction -- 2. Introducing Reddit -- 2.1 User origin and accessibility -- 2.2 Structure and features of Reddit -- 3. Communities of practice and the online self -- 3.1 A world of make-believe? -- 3.2 Community of practice -- 4. Crawling Reddit: Data and method -- 5. Subreddits as CoPs: Some findings -- 5.1 Talking about community -- 5.2 User behaviour -- 5.3 Shared repertoire -- 6. Discussion: Framing subreddits as CoPs -- (1) Mutual engagement -- (2) Jointly negotiated enterprise -- (3) Shared repertoire -- 7. Conclusion and outlook -- References -- Chapter 2. The control and censorship of linguistic resources in an online Community of Practice -- 1. Introduction -- 2. The community of practice framework -- 3. The Popheads community -- 3.1 Power in the Popheads community -- 4. Hypotheses -- 5. Data -- 6. Why wig? -- 7. The lifespan of wig -- 7.1 The emergence and significance of wig -- 7.2 The backlash against wig -- 7.3 After the ban -- 8. Conclusion -- References -- Chapter 3. Talking about women: Elicitation, manual tagging, and semantic tagging in a study of pick-up artists' referential strategies -- 1. Introduction -- 2. Discourse of pick-up artists through the linguistic lens -- 3. Corpus-based research on reference in discourse -- 4. Data: The online PUA corpora -- 4.1 Large e-PUA corpus -- 4.2 Field reports (FR) corpus.

This study focuses on the reconstruction of experience in the online environment of the Pick-up Artist (PUA) community forums and aims to uncover yet another facet of personal narrative, namely the role and performance of framing in the reporting of events. Discursive psychologists have often pointed out that a narrative is not a precise reflection of reality but a device that itself shapes the social world because reality always under-determines the verbal representation of events. In this study, we show how the verbalisation of narrative guides the reader towards the intended understanding by establishing the shared knowledge schema in the community of practice. Utilising data from a specific genre in the PUA forums, the "field reports" (i.e. narrative reconstructions of encounters between the PUAs and women), we describe three pertinent layers of frames, how they are evoked linguistically and how they interact with each other. Our investigation of the hierarchical framing of the interaction as [pua training], [personal narrative] and [success report] shows that they are based on group-specific knowledge schemas but, at the same time, draw on conventionalised narrative structures.

AbstractThe paper investigates formal language in persuasive discourse on ther/ChangeMyViewsubreddit. We collected a corpus of 100 million messages, split into subcorpora based on the user-awarded markerdelta, which rewards changing an original poster's view. Assuming that formality/informality is potentially an important factor in the persuasiveness of a message, we examine the two subcorpora with respect to formality markers. The results indicate no systematic variation along the formality/informality continuum between persuasive and non-persuasive posts onr/ChangeMyView. The posters use personal pronouns, suasive verbs, emphatics, imperatives, elaborate connectors and WH-questions with similar frequency, and express themselves using vocabulary and syntax of similar complexity. Moreover, keyword lists and n-gram rankings indicate no register difference. A qualitative analysis of concordance lines forpersuadeandchange PRONOUN viewpaints a picture of a community that values factual, evidence-based discourse and openness to logical persuasion, with a linguistic norm of relatively formal, sophisticated register.